When a new person makes up his mind to take an Ayurvedic PCD franchise, the first question that comes to him is – What kind of products do I want to sell? There are two main categories in the market: One is the classical range and the other is the proprietary herbal range. Both have their own advantages, their own demands and their own market. But from the perspective of the franchise partner, which of the two options is more profitable – It’s very important to understand that.
Let us understand both of them in detail.
What is the classical range?
Classical ranges are the products that are described in the hundreds of years old Ayurvedic texts such as Charaka Samhita, Sushruta Samhita and Ashtanga Hridayam. Their formulas are fixed and recognized, which no company can change. They are built according to the standards set by the government.
HerboVibe’s product list includes several important products from the classical range such as Triphala Powder, Avipattikar Powder, Chandraprabha Vati, Yogaraj Guggulu, Mahayogaraj Guggulu, Kaishor Guggulu, Panchatikta Grit Guggulu, Sutashekhar Ras, Ekangveer Ras, Yogendra Ras, Vasant Kusumakar, Punarvadi Mandur, Ayush Kwath, Giloy Ghanvati, Ashwagandha Tablets, Haridra Khand, Musli Pak, Badam Pak, Ashwagandha Powder and Shilaton Capsules. All these names have been familiar to Vaidyas and Ayurvedic practitioners for decades.
What is Proprietary Herbal Range?
Proprietary ranges are products that the company itself produces based on its research and experience. Their formulas are the company’s own, whose name and brand also belong to the company. These products are made by combining several herbs with a single disease or problem in mind.
HerboVibe’s proprietary range includes products such as Valilive Syrup, Loharon Syrup, Thyrohyde Syrup, OrthoVaid Syrup & Oil, MindVibe Brain Tonic, Utonsan Syrup, Blood Rich Blood Purifier, Diabhyde Capsules, Sisroid Tablets, Fixajod Capsules, HridayVibe Capsules, BP Vibe, StoneHead Capsules, Arsh-Heed and Shilajit 8G Drops. All these names are HerboVibe’s own brand names which are available in the market only under this company’s name.
Advantages and limitations of the classical range The biggest advantage of the classical range is that these products are already trusted by physicians and ayurvedic practitioners. Hearing the names like Triphala, Guggulu, Chandraprabha Vati, doctors understand how it will be useful. They have proven reliability and do not require much persuasion to sell.
But there is a big limitation. Since classical formulas are open to all, hundreds of companies in the market sell products with the same name. Triphala powder belongs to any company – it will remain in Triphala. This leads to high price competition and low profit margins. This is a big challenge for the franchise partner as the customer can buy from anywhere just by looking at the price.
Advantages and limitations of proprietary range The biggest advantage of proprietary range is that it comes only from the same company. When a patient or doctor asks for Valiliv or OrthoVed, he will get it from HerboVib only – not from any other company. This gives the franchise partner a stable market in their area. The price competition becomes almost nil and the profit margin also remains high.
Apart from this, proprietary products are made keeping in mind modern diseases and needs. Thyrohyde for Thyroid, Cistoid for PCOS, Diabloid for Diabetes – these products directly address today’s most common health problems, creating an ever-present demand.
Yes, one of their challenges is that it takes some time to establish them in a new market. The doctor and chemist have to be informed about the product first. But once the effect of the product is visible, the customer asks for the same again and again.
So what do you do for the franchise?
The truth is that neither the classical range alone nor the proprietary range alone can make a successful franchise business. A combination of both is the best strategy.
Classical ranges like AYUSH Kwath, Giloy Ghanvati, Ashwagandha tablets and Triphala powder are fast catching up with Ayurvedic practitioners and healers as they prescribe them daily. They sell regularly and reliably.
At the same time, proprietary ranges such as Velilive, OrthoVed, Loharon, Diabheed and Shilajit Drops give you more profits and protect you from competition. These products make up your identity. These products will only be available to you in the area where you have a franchise – And that’s a huge business benefit.
A savvy franchise partner builds a relationship with doctors from the classical range and ensures their profits from the proprietary range.
Benefits of both with HerboVibe HerboVibe is one of the few companies that offers both ranges under one roof. On the one hand there are classical products like Yogendra Rasa, Vasantha Kusumakar and Sutashekhara Rasa which are the first choice of Ayurvedic practitioners. On the other hand there are modern herbal formulations like Fixazod, Hridayvib, BP Vibe and Stoneheed that are formulated for today’s ailments.
This means that as a franchise partner, you don’t have to work with two different companies. The same company, the same cooperation and the full benefit of both ranges.
Conclusion
It will be difficult to survive in the market if you limit yourself to the classical range only because the competition is very high. And if only the proprietary range is taken then initially it will take time to create the market. But when the two go together, a strong, sustainable and profitable franchise business emerges.
That’s what’s possible with HerboVibe – That balance of tradition and modernity that gives your business a lasting identity.